American Apparel Features Isis King, Transgender Model, In New GLAAD Pride 2012 Partnership
By Kevin Burra
The Gay and Lesbian Alliance Against Defamation (GLAAD) announced that it will be partnering with
American Apparel to release a new line of equality tees to celebrate Pride month.
While the clothing giant's "Legalize Gay" shirt has long been one of its most popular items, its
Pride 2012 release is the company's first to feature an openly transgender model, former "America's
Next Top Model" contestant Isis King, in its ad campaign.
The company first began printing their "Legalize Gay" shirt to protest the passing of California's
Prop 8 in 2008 and has since handed out over 50,000 of the shirts at Pride rallies, run protest
advertisements nationwide and even partnered with the Human Rights Campaign for their March on
Marsha Brady, an American Apparel creative director, said of the recent campaign, "It’s time for
everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in
American Apparel hopes to make this vision a reality by continuing to support equality and
donating fifteen percent of the net sales of the shirts to GLAAD and by joining GLAAD members
in Pride marches across the country. In a GLAAD press release organization president
Henron Graddick says, "American Apparel is showing bold leadership by being among
just a few companies to include transgender people in its national ads. Additionally, the
company's statement that 'Gay is OK' will reach millions and send an important message
in support of equality.”
American Apparel has been no stranger to controversy in recent years. Still, the company's
support for Pride this season has many applauding the company for its ad campaign, which is
being heralded as a welcome step away from years of transgender invisibility in the media.
Modelo transexual é estrela de campanha de grife
A modelo transexual Isis King, que participou do reality show de moda American Next Top
Model, é a estrela da nova campanha da grife americana American Apparel. A informação é
do site Huffington Post.
Ela aparece com camisetas escrito "Legalize Gay", que faz parte da ação pelo orgulho gay,
em parceria com a organização não-governamental americana Gay & Lesbian Alliance Against
Defamation(GLAAD). De acordo com o jornal, 15% das vendas da camiseta serão revertidas para
organização que luta contra o preconceito homossexual.
Marsha Brady, diretor criativo da marca, falou sobre a campanha: "é tempo de todos,
independentemente da orientação sexual ou identidade de gênero, aceitar uns aos outros e
prosperar em harmonia".
Copyright 2012 © Huffington Post & AMBIENTE MAGAZINE.
Do not reproduce without citing this source
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