An Iconix spokeswoman declined to confirm or deny a potential Madonna deal.
“Iconix has no comment on this story,” she said.
However, sources said a deal is close to being signed.
Iconix has experience working with pop superstars, having re-signed Britney
Spears last month to a second year representing the Candie’s brand, which is
sold exclusively at Kohl’s.
If a Madonna-Iconix deal with Macy’s does come to fruition, it would be the
latest in a string of recent tie-ups between celebrities and fashion brands. Sarah
Jessica Parker has invested in Halston and been named its chief creative officer
and president; Lindsay Lohan is artistic adviser at Ungaro, and Victoria
Beckham, Beyoncé Knowles, Jay-Z, Gwen Stefani and Mary-Kate and Ashley
Olsen have prominent fashion lines of their own. Knowles also just launched a
fragrance of her own, Heat, with Coty Inc., which is expected to generate
revenues of more than $100 million worldwide in its first year.
Yet the misses in the celebrity fashion game far outnumber the hits. Jessica
Simpson has a successful footwear collection with Camuto Group, but has had
troubles in the sportswear category, recently signing a license with Jones
Apparel Group Inc. for a jeanswear collection. Jennifer Lopez was never able to
build a sustainable business with Sweetface and JLO; Eve repeatedly
relaunched her Fetish brand only to have it lapse; Paris and Nicky Hilton’s fashion
collections petered out, and lines from the likes of Whitney Port quickly fizzled.
Madonna is Madonna, however, and she remains one of the world’s most
recognizable stars. The 51
-year-old’s previous forays
into the fashion business
have been numerous and
memorable. She currently
appears in the Dolce &
“Iconix has no comment on this story,” she said.
However, sources said a deal is close to being signed.
Iconix has experience working with pop superstars, having re-signed Britney
Spears last month to a second year representing the Candie’s brand, which is
sold exclusively at Kohl’s.
If a Madonna-Iconix deal with Macy’s does come to fruition, it would be the
latest in a string of recent tie-ups between celebrities and fashion brands. Sarah
Jessica Parker has invested in Halston and been named its chief creative officer
and president; Lindsay Lohan is artistic adviser at Ungaro, and Victoria
Beckham, Beyoncé Knowles, Jay-Z, Gwen Stefani and Mary-Kate and Ashley
Olsen have prominent fashion lines of their own. Knowles also just launched a
fragrance of her own, Heat, with Coty Inc., which is expected to generate
revenues of more than $100 million worldwide in its first year.
Yet the misses in the celebrity fashion game far outnumber the hits. Jessica
Simpson has a successful footwear collection with Camuto Group, but has had
troubles in the sportswear category, recently signing a license with Jones
Apparel Group Inc. for a jeanswear collection. Jennifer Lopez was never able to
build a sustainable business with Sweetface and JLO; Eve repeatedly
relaunched her Fetish brand only to have it lapse; Paris and Nicky Hilton’s fashion
collections petered out, and lines from the likes of Whitney Port quickly fizzled.
Madonna is Madonna, however, and she remains one of the world’s most
recognizable stars. The 51
-year-old’s previous forays
into the fashion business
have been numerous and
memorable. She currently
appears in the Dolce &
www.ambiente.us MARCH | MARZO 2010
Madonna Said in Talks for Apparel Line
by David Lipke
In the growing love affair between celebrity and fashion, one of the biggest
names out there is close to getting into the groove: Madonna.
The pop icon is in talks to launch a contemporary women’s collection with a
group of licensees that would be sold exclusively at Macy’s, according to
sources. The merchandise would include apparel, accessories, intimates and
footwear. Label names under serious consideration for the product lines include
Material Girl for the apparel and Truth or Dare for the lingerie and underwear.
“Truth or Dare” was the title of a 1991 film, which documented Madonna’s
groundbreaking Blonde Ambition worldwide concert tour.
Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday
seeking comment. A Macy’s spokesman also declined comment.
Iconix Brand Group Inc. is involved in the negotiations for the venture,
according to sources, and Madonna has made visits to the company’s New
York offices. Iconix is a brand management firm, which owns and licenses 21
brands, including Candie’s, Bongo, Rampage,
London Fog, Rocawear, Danskin and Badgley
Mischka. The brands ring up $10 billion in
retail sales in total, according to the company.
Madonna Said in Talks for Apparel Line
by David Lipke
In the growing love affair between celebrity and fashion, one of the biggest
names out there is close to getting into the groove: Madonna.
The pop icon is in talks to launch a contemporary women’s collection with a
group of licensees that would be sold exclusively at Macy’s, according to
sources. The merchandise would include apparel, accessories, intimates and
footwear. Label names under serious consideration for the product lines include
Material Girl for the apparel and Truth or Dare for the lingerie and underwear.
“Truth or Dare” was the title of a 1991 film, which documented Madonna’s
groundbreaking Blonde Ambition worldwide concert tour.
Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday
seeking comment. A Macy’s spokesman also declined comment.
Iconix Brand Group Inc. is involved in the negotiations for the venture,
according to sources, and Madonna has made visits to the company’s New
York offices. Iconix is a brand management firm, which owns and licenses 21
brands, including Candie’s, Bongo, Rampage,
London Fog, Rocawear, Danskin and Badgley
Mischka. The brands ring up $10 billion in
retail sales in total, according to the company.
| . |
| . |
| . |
Gabbana spring advertising campaign, and has previously appeared in ads for
Louis Vuitton, Versace and Gap. Madonna walked the runway topless for Jean
-Paul Gaultier in 1992 and has cropped up in the front row of shows on
occasion, including Marc Jacobs last season.
In spring 2007, Madonna created a co-branded women’s collection with
H&M, under the M by Madonna label. “Madonna has an impressive feel for
fashion and trends. She was extraordinarily style conscious, passionate
and was involved in even the smallest details of every
design,” said Margareta van den Bosch, head of H&M
design at that time.
She clearly is eager to branch out from performing, with
reports that she may write and direct a film about the
romance between Wallis Simpson and Edward, the Prince of
Wales, called “W.E.” She also is said to be preparing a worldwide tour for
later this year.
The singer is known to demand total creative control over her projects,
which is one of the reasons she has yet to launch a fragrance, even though
she has tried to do so for more than a decade. Beauty companies have
been reluctant to meet her financial demands, while many question
whether her appeal remains as strong as it once was.
Copyright © WWD & AMBIENTE MAGAZINE.
Do not reproduce without citing this source
Louis Vuitton, Versace and Gap. Madonna walked the runway topless for Jean
-Paul Gaultier in 1992 and has cropped up in the front row of shows on
occasion, including Marc Jacobs last season.
In spring 2007, Madonna created a co-branded women’s collection with
H&M, under the M by Madonna label. “Madonna has an impressive feel for
fashion and trends. She was extraordinarily style conscious, passionate
and was involved in even the smallest details of every
design,” said Margareta van den Bosch, head of H&M
design at that time.
She clearly is eager to branch out from performing, with
reports that she may write and direct a film about the
romance between Wallis Simpson and Edward, the Prince of
Wales, called “W.E.” She also is said to be preparing a worldwide tour for
later this year.
The singer is known to demand total creative control over her projects,
which is one of the reasons she has yet to launch a fragrance, even though
she has tried to do so for more than a decade. Beauty companies have
been reluctant to meet her financial demands, while many question
whether her appeal remains as strong as it once was.
Copyright © WWD & AMBIENTE MAGAZINE.
Do not reproduce without citing this source
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