have a sweet, bejeweled touch and more
appeal than most gadgets geared toward
gals. During the conference, which also
featured Dre, the two musicians explained
that the next iteration of their collaboration
will involve Project Red, the celebrity-laden
initiative that fights AIDS in Africa. Dre
unveiled his Solo Beats, which are smaller
than the originals, and Gaga said that her
new ones, dubbed Heartbeats Solo, will
come with an exclusive, acoustic version of "Pokerface."
Sound and sight seem to be the New Yorker's forte, and these ventures are
much more thrilling than, say, a fashion diffusion line or a perfume deal. And
though the majority of patrons at CES were confused by her funeral-inspired
get-up (most people mistaking her hat-like hairstyle for an actual hat), Gaga
may be a permanent addition to the tech world.
Copyright 2010 © AMBIENTE MAGAZINE. Do not reproduce without citing this source
appeal than most gadgets geared toward
gals. During the conference, which also
featured Dre, the two musicians explained
that the next iteration of their collaboration
will involve Project Red, the celebrity-laden
initiative that fights AIDS in Africa. Dre
unveiled his Solo Beats, which are smaller
than the originals, and Gaga said that her
new ones, dubbed Heartbeats Solo, will
come with an exclusive, acoustic version of "Pokerface."
Sound and sight seem to be the New Yorker's forte, and these ventures are
much more thrilling than, say, a fashion diffusion line or a perfume deal. And
though the majority of patrons at CES were confused by her funeral-inspired
get-up (most people mistaking her hat-like hairstyle for an actual hat), Gaga
may be a permanent addition to the tech world.
Copyright 2010 © AMBIENTE MAGAZINE. Do not reproduce without citing this source
| . |
www.ambiente.us JANUARY | ENERO 2010
Polaroid Hires Her, Monster Endorses Her, But We Just Love
Lady Gaga
by Leila Brillson
She could team up with any industry in the world, but songstress and superstar
Lady Gaga has a taste for tech. "Pokerface" debuted with her Heartbeats
headphones, and a Wii even appeared in "Bad Romance." But yesterday,
Polaroid announced that the platinum provocateur will be its new creative
director, shifting parts of the brand back to the instant film development that
made it famous.
So, it isn't a bad day at a gadget show when a reporter gets to stalk Lady
Gaga. The Lady participated in a double-whammy announcement, securing
her place as the new diva of electronics (sorry, Bill Gates). At Polaroid's press
conference, the team took pains to convey that this isn't an endorsement;
Gaga is part of the company.
The role is rather unclear, but Gaga turned to the audience to explain that this
wasn't branding -- that there would be no cameras emblazoned with her face
(or, as it were at CES, her picture hair hat made from a bright white weave).
Instead, she is hoping to redefine the brand, which stopped making instant film
in 2008, much to the singer's chagrin. Whatever
she ends up doing, personal presentation is
Gaga's trademark, so helping Polaroid enter the
new decade as a retro-chic brand (a bit like the
'70s camera Holga, which got a second life
Polaroid Hires Her, Monster Endorses Her, But We Just Love
Lady Gaga
by Leila Brillson
She could team up with any industry in the world, but songstress and superstar
Lady Gaga has a taste for tech. "Pokerface" debuted with her Heartbeats
headphones, and a Wii even appeared in "Bad Romance." But yesterday,
Polaroid announced that the platinum provocateur will be its new creative
director, shifting parts of the brand back to the instant film development that
made it famous.
So, it isn't a bad day at a gadget show when a reporter gets to stalk Lady
Gaga. The Lady participated in a double-whammy announcement, securing
her place as the new diva of electronics (sorry, Bill Gates). At Polaroid's press
conference, the team took pains to convey that this isn't an endorsement;
Gaga is part of the company.
The role is rather unclear, but Gaga turned to the audience to explain that this
wasn't branding -- that there would be no cameras emblazoned with her face
(or, as it were at CES, her picture hair hat made from a bright white weave).
Instead, she is hoping to redefine the brand, which stopped making instant film
in 2008, much to the singer's chagrin. Whatever
she ends up doing, personal presentation is
Gaga's trademark, so helping Polaroid enter the
new decade as a retro-chic brand (a bit like the
'70s camera Holga, which got a second life
| . |
| . |
thanks to its gritty, artistically unreliable depictions) might be just the gig for
her.
Across the way, geeky Gaga fans headed directly over to Monster, the
company that manufactures her headphones. The Heartbeats aren't as popular
as Dr. Dre's own collaboration with the company, Beats by Dre, but they do
her.
Across the way, geeky Gaga fans headed directly over to Monster, the
company that manufactures her headphones. The Heartbeats aren't as popular
as Dr. Dre's own collaboration with the company, Beats by Dre, but they do
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