Have you ever been in front of the camera professionally before Boy Butter? I
flirted with modeling and performing on stage, flagging at Circuit parties way back
in the late 90's and early 2000's when I was a wee lad, as wee a lad of 6'7'' and
225 lbs could be I guess. The real model in the family is my real life super model
sister, Donna Feldman,
www.donnafeldman.net

For those that only know Calabasas, California for the Kardashians, tell us
what it was like growing up there, vs living in NYC.
My parents live in Hidden Hills, CA which is a gated city within Calabasas and I
never met the Kardashians but am happy for their success and wish them well.  
Calabasas was the perfect place to grow up, liberal, beautiful, affluent, kind
gentle residents. The School System is amazing and my parents still live there
happily, so I am really proud to come from there and be able to visit many times a
year. But living in NYC is just different cause it is full of non-stop energy and I feel
like I can do more with my career while living among the rat racers.

Your job & life afford you the ability & requirement of traveling the world. What
have you gained from these travels?
I learned loads from my travels, which I have been doing on my own since I was
19. I've been to a lot of places and there are so many places yet to visit. Starting
this February I shall embark upon a 3 month long world tour promoting Boy Butter
on board of the Caribbean Atlantis Gay Cruise, then Costa Rica, to the that we will
be on as well as Mardi Gras in Sydney Australia, I'll hand out samples to the lady
boys and pedophiles and their lovers in Bangkok, Vietnam which is aptly named I
hear before we head west to Israel, Croatia, Spain, Germany and Iceland before
returning home to NYC. Phew, I'm exhausted just saying my itinerary.

What advice would you have for the young entrepreneur out there wanting to
be the next Eyal?
If you have a good idea, I say go for it but make sure you can afford it too. While
going after your dream, do not give up your day job I worked full
www.ambiente.us    JANUARY | ENERO 2011


Buttering up with Boy Butter's EYAL FELDMAN
by Herb Sosa

A while back I had the opportunity to meet Eyal in Miami Beach, and the more I get
to know about the tall, dark & handsome man with the piercing grey-green eyes
and boyish smile, the more I want to know.  He's ever -evolving, focused and
driven.  He is a man of his word & conviction, passionate, hard-working and pretty
easy on the eyes as well.
Amongst his many accomplishments, he is the founder, CEO & face of
Boy
Butter Personal Lubricants
.
I sat down with Eyal for AMBIENTE for a quick one-on-one, he is ALWAYS on the
go after all, and this is how it went...

Why personal lubricants?
I was already working for a quasi-fetish clothing company for a few years before I
came up with the name Boy Butter, which I thought would be a perfect name for a
personal lubricant. So I found it to be not a stretch for me to branch off in that
direction since I was already involved with Sexual themed industry.  
.
.




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shoplube.com
33 year old inventor of Boy Butter Personal
Lubricants had a dream of becoming a
teacher. Graduating from UCSD (Univ. of
California, San Diego) in 2000 with a degree in
History, Eyal moved to NY to work for a bit and
discovered himself after a few years Boy
Butter was born. Boy Butter was to be a
personal lubricant packaged more like a food
than an adult product to remove any shame or
stigma associated with sex products. That
idea seemed to work out, he would revive
cream lubricants to popularity from the 1970's,
which fell out of favor due to the rise of
condoms and safe sex of the 1980's.
Boy Butter came to Market memorial day 2003
and became a bestseller since. He has since
invented the first water based and condom
safe cream lubricant,
You'll Never Know it's Not
Boy Butter
, which quickly became his best
selling products because they were the first
water based products that never went sticky
or messy and actually improved the feeling of
safe sex.
His company is growing and growing and lives
in New York city again and promises to
improve upon the world of sex, Boy Butter
now has over 25 products in the line.  
How did you go from wanting to be a teacher to developing a line of personal
products? Explain that journey a bit more.
Well I loved school and thought that teaching would be a worthwhile thing to do.
After college in San Diego, I moved across the country to NYC to begin a job
and business apprenticeship with Nasty Pig Inc. (the
quasi fetish clothing
company I mentioned earlier). I learned the ins and out of running a business
and having developed those skills it allowed me to actualize a business idea
and thus Boy Butter was born.

What was the biggest learning experience in developing a product line?
The biggest learning experience is finding exactly what the customer would like.
I am not only the president but I am also head of the research department and I
learned a heck of a lot in trials and from volunteers who helped me find the
perfect slickness for my product.  The Biggest challenge? The biggest
challenge for me is always putting up and working a sales booth at a public
show, street festival, or any fetish event. Getting in front of people and selling
something is always a challenge.


You seem to have a lot of interests beyond Boy Butter, travel, heritage,
photography, etc  – What motivates and impassions you and why?
I am more than just Boy Butter of course just like anyone is more than the thing
they are best known for. I am constantly evolving and improving upon myself
and to do that requires a lot of different stimuli. Travel has always been a
passion of mine and there is nothing more adventurous then finding yourself in
a new part of the world and exploring.
My heritage as a Jewish person is always a source of strength and pride for me
and being a part of a 3800 years old culture is always mind blowing to think
about.
On the subject of my latest hobby, photography, which has been a slight
obsession with me since I downloaded the Hipstamatic Camera app to my
iPhone, I love it.  
Swimming has always been a integral part of my life and I swim about 2 miles a
day, in fact every summer I run a marathon swim across a large body of water
around the world raise funds for my favorite organizations.

Tell me about your recent swim across the Dead Sea.  Why did you do it?  
Every summer I swim across a large body of water to raise money for my favorite
organizations that serve the Gay and Jewish communities in the
U.S. I started marathon swimming in 2008 and my first swim was across the St.
Lawrence River from NY to Canada and back, 6 mile swim and raised close to
$2000 for SAGE (Services and Advocacy for the Gay Elderly) in Manhattan.  In
2009 I swam from Sayville to Fire Island Pines across the Great Long Island Bay
3.5 miles and raised several thousand for the Stonewall Community Fund.  In
2010 I decided to swim across the Sea of Galilee 6 miles in Israel and I called
the swim
Jesus Walked I Swam, which I thought was really funny and we raised
close to $4000 for the Jewish Home for the Aging in Los Angeles and SAGE in
NYC. The next swim I have planned this summer will probably be Lake Wansee
in Berlin, you will hear more about it by reading my blog,
www.boybutter.blogspot.com.


You are not only the CEO, but the face of Boy Butter.  Has that helped in
promoting the line?  Has it affected your personal life?  
Anytime a person can be the creator as well as the spokesmodel for the product
it is a definite plus. People trust me more because I am so heavily invested with
Boy Butter so they feel greater trust with the product itself. Boy Butter is a great
product and it serves a real need out there for a better and more fun sexual
experience which I feel I have  provided for years and will continue to do so,
happily. My personal life has been affected positively because people recognize
me and I am actually called Boy Butter on the street more than I am called by my
own name, Eyal, I think cause it's easier to say in English. But i take it all in fun
and I love that kind of attention, its a total blast.
Top shelf at the famous
fetish store Rob Berlin.
Eyal at the Dead Sea
in Israel - 2010
Have you ever been in front of the camera professionally before Boy
Butter?
I flirted with modeling and performing on stage, flagging at
Circuit parties way back in the late 90's and early 2000's when I was a
wee lad, as wee a lad of 6'7'' and 225 lbs could be I guess. The real
model in the family is my real life super model sister, Donna Feldman,
www.donnafeldman.net

For those that only know Calabasas, California for the Kardashians,
tell us what it was like growing up there, vs living in NYC.
My parents live in Hidden Hills, CA which is a gated city within
Calabasas and I never met the Kardashians but am happy for their
success and wish them well.  Calabasas was the perfect place to
grow up, liberal, beautiful, affluent, kind gentle residents. The School
System is amazing and my parents still live there happily, so I am
really proud to come from there and be able to visit many times a year.
But living in NYC is just different cause it is full of non-stop energy and I
feel like I can do more with my career while living among the rat racers.

Your job & life afford you the ability & requirement of traveling the
world. What have you gained from these travels?
I learned loads from my travels, which I have been doing on my own
since I was 19. I've been to a lot of places and there are so many
places yet to visit. Starting this February I shall embark upon a 3 month
long world tour promoting Boy Butter on board of the Caribbean
Atlantis Gay Cruise, then Costa Rica, to the that we will be on as well
as Mardi Gras in Sydney Australia, I'll hand out samples to the lady
boys and pedophiles and their lovers in Bangkok, Vietnam which is
aptly named I hear before we head west to Israel, Croatia, Spain,
Germany and Iceland before returning home to NYC. Phew, I'm
exhausted just saying my itinerary.
A "Day in the Life”
of Eyal...

Wake up in the
morning, greet the
day, read the news,
kiss my husband
goodbye as he
leaves for work, ride
my bike to the Boy
Butter offices on 5th
Ave in NYC, spend a
couple hours doing e-
mails, phone calls,
swim 2 miles for
lunch, return to the
office and work, work
with my awesome
assistant, Audrea,
and turn it out batting
fighting friction. Then
maybe hit the gym for
some lifting before
cooking a delicious
and nutritious dinner
with my beloved and
two kitties ; )
What are the 5 most
important things in
your life, and why?

1- My Family cause they
ground me and love
me unconditionally

2- My Husband cause
he rocks my world

3- Exercise cause it
mellows me out and
makes me fit.

4- Boy Butter because
it grants me financial
independence and
freedom to enjoy more
of my life.

5- The
iPhone cause it
is the best invention
ever, though I pray
daily for it's service
improvement.
time while pursuing Boy Butter as a hobby
for several years. Sometimes it takes 20
years to be an overnight success, as my
momma always says.

What is next for Boy Butter?  Eyal?
What is next for Boy Butter and Eyal is the
debut of several new products. Boy Butter
Fresca which is a mild cooling lubricant
with a hint of menthol, which the tag line is:
It will put the tingle in the mingle. And I can
attest, it does. Also we have Boy Butter
Clear which is our first water based gel
lubricant. It is amazing, travel sized and
powerful, it aims to please as do I.  So
keep an eye out for that on
www.boybutter.com and the official Boy
Butter store,
www.shoplube.com.



Cover photo by: Manufoto Manu


CLICK HERE for more Herb Sosa



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